The classic example of marketing is the use of infomercials or informative commercials on television as well as some shorter advertisements. In this situation, email list niche markets are useful in identifying a particular demographic that is likely to be watching a certain program or channel at a certain time. The marketer then takes advantage of this information and advertizes a particular product at a strategic time and location, attempting to reach an audience that is likely to be interested.
Some who utilize the direct response strategy do not even bother to identify niche markets beforehand. Examples are infomercials that are played late at night, advertising products that are not especially related to a certain channel. Most essential in direct response marketing is the specific offer made to the consumer and the clear contact information given to allow the customer to respond directly to the advertisement.
Commercials in between television shows, for example, usually advertise for a specific product but do not often provide special offers or contact information to use to buy the product. In this case, the burden lies with the interested consumer to take the initiative to research the product and find a place to purchase it. Direct response marketing is a much more effective strategy.